Display Ads, Retargeting, and Content Syndication Visual communications were my first love in business. I grew up as an artist, and even majored in visual art in college at the University of Chicago. When I first went into business for myself, I purchased a sign company franchise. I share this with you because the adage “A business with no sign is a sign of no business” applies online to some extent too. Banner advertising (including display ads and retargeting) does still work to put your brand in front of your clients, and it’s much smarter today than it’s ever been before.
Display Ads I can help you to create banner advertisements which will be shown on the favorite sites of your prospects. When they are reading their daily news or visiting their favorite blogs, based on their preferences, we can have thousands or even millions of eyes seeing your products’ or services’ brand. This acquisition channel helps to funnel strangers into visitors.
Retargeting Once you have a visit to your website, keep your brand in front of them on those same favorite sites. Retargeting / remarketing campaigns on relevant websites and social channels can drive traffic back to the website with strong calls to action for a variety of conversions. We can together map out what offers to display, where we’ll send visitors, and where we will serve the ads, all within your budget.
Content Syndication If you are working with me, you are blogging. If you are blogging, you want to get that content seen by as many people as possible. With a good content syndication strategy, we can ensure that with a modest ad spend on a CPC (Cost-Per-Click) basis, you are maximizing the effectiveness of your thought leadership to audiences who have an interest in your content.
To learn how we can use display advertising, retargeting, and content syndication as part of your overall strategy which starts with great content and Inbound marketing practices, let’s talk at your earliest convenience.