I want to thank Dane Sanders of The Marketing Solutions Lab and Alex Livieratos of Business Power Coach for their seminar today on networking.

One of the “take aways” of today’s discussion that you really must maximize your networking time. After all, there is a cost to networking beyond just the entrance fee. Let’s take a look…

Let’s say you are, in your enterprise, striving for $200,000 in sales for the year. To achieve that, you must do $4000 per week (or so), and in a 40-hour week you are billing at $100 per hour to do so.

That means that when you are out at a 3-hour networking event, you must be able to monetize this experience because it is costing you:

  • $300 in billable hours
  • $10 in gas
  • $15 for the entrance fee

I don’t know about you, but to think that each networking event I attended cost me $325 dollars, and I did NOT always make the most out of the eventm, scared the bejeezus out of me.

Are you making the most out of your networking?

Keep moving forward.