As many of my readers, family, and friends may know, my background comes first and foremost from my love of visual art. Honestly, there was a time where I abhorred the use of computers in art, commercial or otherwise. I did everything I could to try to escape the digital menace.
But that was before I discovered the power of vector graphics!
Ah vectors. These little critters are so misunderstood, and yet they are a critical part of how we make digital art. Let’s define the difference between vector art and raster (or pixel-based) art. When you take a picture, scan in a piece of art, or create art using Microsoft Paint or Photoshop, you are using pixels to create your image. Common raster files are JPEGs, GIFs, PNGs, and TIFFs.
Not so with a vector. A vector can best be described as line art instead of dot (raster) art. In vector art, you create scalable, mathematical art. Why is this important? It’s infinitely scalable large or small, and it will never degrade its quality. Scale a photo, and eventually you will lose resolution as the computer has to decide what pixels to add or delete to make the image complete. File types in the vector family are Illustrator (.ai), PDF, and Encapsulated PostScript (.eps).
Your best logos are built using vector images. If you want great-looking letterhead, signs, banners, brochures, etc., without any fuzzy edges or off-colors, consider looking up your local graphic designer and having them help you create a nice vector logo. You’ll be amazed at the difference it can make!
Keep Moving Forward.