by Rich Cruz | Apr 24, 2014 | Branding, Business, General Business, Marketing, Sales
You are / were in a hurry to go out of business, if you are / were playing limbo with pricing. It’s a pretty simple formula really: your price needs to be able to cover your hard costs PLUS your soft costs AND leave you a profit from which to pay your business, its... by Rich Cruz | Apr 12, 2011 | Business, Management, Marketing, Networking, Relationship marketing, Sales
Sure, we know that people do business with people that they “know, like, and trust.” Of course, we’ve heard and read over and over again that relationship selling is “where it’s at” in terms of creating and keeping clients. However,... by Rich Cruz | Mar 24, 2011 | Blogging, Branding, Business, Communications, General Business, Marketing, Relationship marketing, Sales
Today has been quite a day. I’ve had three very profound conversations with three influential business people who have asked me about how to improve the effectiveness of their blogs. In the past, each person wrote the “nuts and bolts” about their... by Rich Cruz | Feb 15, 2011 | Business, Business systems, Communications, General Business, Management, Marketing, Networking, Relationship marketing, Sales
As I mentioned last week, I attended a networking seminar presented by Dane Sanders at The Marketing Solutions Lab and Alex Livieratos of Business Power Coach. Something that really struck a chord with me at this seminar: my 30-second infomercial (quite frankly)... by Rich Cruz | Feb 9, 2011 | Business, General Business, Planning, Sales
I’m not soothsayer, and, therefore, I tend not to be much in the way of a gambler. Owning a business is about taking risks, but being calculating about them, and then planning for them. While there are always exceptions to the rules, the vast majority of... by Rich Cruz | Feb 1, 2011 | Business, Business systems, Communications, General Business, Management, Marketing, Sales
So the Chicagoland area between February 1st and 2nd is experiencing one of the worst snowfalls of my (soon-to-be) 35 years on this planet. We’ve shut the doors (save to put the dog out), and settled in for the snow storm of the year. What’s amazing is...