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Rich Cruz Chicago
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Why Is It So Hard to Say “Yes” Sometimes

Why Is It So Hard to Say “Yes” Sometimes

by Rich Cruz | Jun 13, 2022 | General Business, Management, Networking

This week my wife and I finally committed to hiring a contractor to renovate our two very out-of-date, falling-apart bathrooms. This has been a real ordeal. Last year, we refinished the kitchen with stellar results. However, we’ve stalled on the bathrooms for many...

Testimonials Are the Bomb

by Rich Cruz | Jul 23, 2011 | Branding, facebook, General Business, linkedin, Marketing, Networking, Relationship marketing, Testimonials, Twitter

In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience....

The Money Is In The Relationship

by Rich Cruz | Apr 12, 2011 | Business, Management, Marketing, Networking, Relationship marketing, Sales

Sure, we know that people do business with people that they “know, like, and trust.” Of course, we’ve heard and read over and over again that relationship selling is “where it’s at” in terms of creating and keeping clients. However,...

Your New 30-Second Infomercial

by Rich Cruz | Feb 15, 2011 | Business, Business systems, Communications, General Business, Management, Marketing, Networking, Relationship marketing, Sales

As I mentioned last week, I attended a networking seminar presented by Dane Sanders at The Marketing Solutions Lab and Alex Livieratos of Business Power Coach. Something that really struck a chord with me at this seminar: my 30-second infomercial (quite frankly)...

The Cost of Networking…

by Rich Cruz | Feb 10, 2011 | Business, General Business, Life Balance, Marketing, Networking, Relationship marketing

I want to thank Dane Sanders of The Marketing Solutions Lab and Alex Livieratos of Business Power Coach for their seminar today on networking. One of the “take aways” of today’s discussion that you really must maximize your networking time. After...

Leads At the Library

by Rich Cruz | Dec 29, 2010 | Branding, Business, General Business, Marketing, Networking, Relationship marketing, Sales

So I’ve known for a while that you can visit your local library and access databases of companies. Some libraries had access to the D&B databases, while others were plugged into infoUSA and other similar sources. The thing was that you needed to go to the...
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