In my experience, many companies still treat digital marketing like a “set-it-and-forget-it” Ronco product. It really doesn’t work that way. It’s not enough just to create a website and a social presence to make things happen. Developing a following, growing likability, and building trust takes work, and it’s…(Read More)
Our daily lives are busy. This weekend I found myself finally with a couple of extra hours to walk around my house. I hadn’t realized how overgrown the gardens and shrubbery were with weeds and how tall the grass had grown! It was difficult to distinguish to which plants and flowers were to be…(Read More)
I cannot begin to tell you how many people I’ve met in the last few years who try to stuff EVERYTHING they can into an email blast, and then complain that their click-through rates are less than stellar. There’s really a very simple formula for creating great-converting emails. The companies I…(Read More)
My 10-year-old son, Antonio, has become quite the prolific writer lately. What I found extraordinary is that he has a method to his writing style that is the formula for outstanding stories and marketing copy. Think back to your favorite books and movies. What were the most influential and powerful ones? Were they…(Read More)
I recently read an article that stated that most small business owners think that they have an as-seen-on-TV “Set-it-and-forget-it” website. Today, I decided to run an analysis of the search engine optimization for about eight of my clients sites today. Many of their scores have dropped by as…(Read More)
Okay, I admit, I have a face for radio, and my wife calls me a mumbler. However, you can’t deny that I still put myself out there unabashed with online video. There are a couple of reasons why I do this. Video is POWERFUL, and I want to share just a few reasons with…(Read More)
Another Connections “Fiver” Report Five ways to improve your SEO Make sure each social networking site you belong to links to your website! Also add to directories Make sure your meta tags are relevant to what people are searching: -Title -Description -Keywords -Content Make sure each of your images has alt tags—adds content, search…(Read More)
Are you on Facebook? Do you have a Facebook page? If you own a business or professional practice, you probably should. You may have heard about “The Purple Cow.” I’ve made mention of it in past blogs and articles, but it’s worth repeating the meaning: If you were driving along the highway in…(Read More)
Welcome back to what I plan to be an ongoing podcast. Feel free to download these MP3s, put them in your MP3 player, in your phone, or on a CD, and listen away. Brian Tracy says that your car should be your classroom–play audio in your car when you are driving to and from…(Read More)
This is my first Podcast! I’d love to hear or read your feedback. In this podcast I outline three things (that are mainly FREE) that you can do to get your business noticed and remembered! 1. Get a blog!!! 2. Start shooting videos for YouTube 3. Get a hub to blast out to ALL…(Read More)
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