In my experience, many companies still treat digital marketing like a “set-it-and-forget-it” Ronco product. It really doesn’t work that way. It’s not enough just to create a website and a social presence to make things happen. Developing a following, growing likability, and building trust takes work, and it’s…(Read More)
This week I’m spending time at summer camp in Ohio with my son’s Boy Scout Troop. While on this excursion, we leaders are taking our Introduction to Outdoor Leadership Skills training as well as our CPR re-certification training. The Boy Scout motto, “Be Prepared,” rings true every day I’m here at…(Read More)
For over ten years now I’ve had a coach of some kind. Whether it was my personal coach throughout grad school or the series of professional coaches I’ve had throughout my career as an entrepreneur and consultant, I’ve often sought the wisdom, experience, and guidance of those who have both been my…(Read More)
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