In my experience, many companies still treat digital marketing like a “set-it-and-forget-it” Ronco product. It really doesn’t work that way. It’s not enough just to create a website and a social presence to make things happen. Developing a following, growing likability, and building trust takes work, and it’s…(Read More)
At the end of June 2015, I had the pleasure of spending the week volunteering with Boy Scout Troop 358 at Summer Camp at which I attended several leadership training seminars. It struck me during this time that the success of the organization is directly attributed to effective leadership which inspired me to want to…(Read More)
This week I’m spending time at summer camp in Ohio with my son’s Boy Scout Troop. While on this excursion, we leaders are taking our Introduction to Outdoor Leadership Skills training as well as our CPR re-certification training. The Boy Scout motto, “Be Prepared,” rings true every day I’m here at…(Read More)
For over ten years now I’ve had a coach of some kind. Whether it was my personal coach throughout grad school or the series of professional coaches I’ve had throughout my career as an entrepreneur and consultant, I’ve often sought the wisdom, experience, and guidance of those who have both been my…(Read More)
You are / were in a hurry to go out of business, if you are / were playing limbo with pricing. It’s a pretty simple formula really: your price needs to be able to cover your hard costs PLUS your soft costs AND leave you a profit from which to pay your business, its workers,…(Read More)
Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long enough to read…(Read More)
In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience. After all, people do business with companies and people…(Read More)
I wrote much of this article back when I owned ImpresivoPrints. I think it bears a recap. The summer holiday this year was filled with lots of family time including over a 20-hour car ride with my wife’s parents. During that time my family had watched several movies together. One Disney movie…(Read More)
One of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that you…(Read More)
A number of years ago I was privileged to have had the extraordinary experience of being part of a Native American sweat lodge ceremony. To anyone who his unfamiliar, here is the gist of it: The participants in community fast and help to build the lodge itself from willow branches tethered together. Then the dome…(Read More)
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