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Why Give Your Agency All of the Control?

Why Give Your Agency All of the Control?

by Rich Cruz | Jul 8, 2022 | Business, Business systems, Digital Marketing, Management, Marketing

This one is likely not going to be a popular one among some audiences. However, I was just thinking about my experience working within organizations both as a director and as a consultant. One of the very common themes I’ve witnessed which makes organizations...
Is Marketing a Sprint, a 5K, or a Marathon?

Is Marketing a Sprint, a 5K, or a Marathon?

by Rich Cruz | Jun 30, 2022 | Digital Marketing, General Business, Marketing

My wife and I recently watched the movie Brittany Runs a Marathon – a comedy about a woman who moves from an unhealthy lifestyle to running the New York Marathon. In my opinion, it was an enjoyable movie, and one with which I can relate a bit. I’ll likely never run a...
Stay in Front of Customers with Google My Business Photos & Updates

Stay in Front of Customers with Google My Business Photos & Updates

by Rich Cruz | Jun 26, 2022 | Digital Marketing, General Business, Graphics, Marketing

Earlier today I had a client request me to update their Google My Business (GMB) profile with a bunch of photos on their phone. While I aim to please, and I would be happy to do that – instead I created a quick video to show how someone can quickly add photos or posts...
Being a Multi-instrumentalist and a Marketer

Being a Multi-instrumentalist and a Marketer

by Rich Cruz | Jun 15, 2022 | Digital Marketing, Inspiration, Marketing, Music

One of my favorite YouTubers and content creators on the planet is Juzzie Smith. Here’s a video he posted earlier this week: Juzzie posts videos from all over the world, but mainly from his homeland, Australia. In his amazing movies, you’ll find him busking (being a...
These Poor Email Marketing Practices Still Exist in 2022?

These Poor Email Marketing Practices Still Exist in 2022?

by Rich Cruz | Jun 14, 2022 | Digital Marketing, E-mail marketing, Internet marketing, Marketing

While I cannot adequately verify it, according to this website, there are at least 409 email service providers (ESPs) in the world in June 2022 which allow businesses and organizations to send multiple emails to audiences. On G2 Crowd and Capterra, you can view...

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