Leading Change with Expertise and Insight

Get the right people on your workforce and keep them there through effective strategy and tactical execution of change management, organizational development, training, and communications.

What I Do

Here’s a list of the different ways I can help your organization.

Portfolio

View some of my MarCom projects, including websites and videos.

Testimonials

I create change initiatives that work… but don’t take my word for it.

Contact

I would love to set up a time to talk about your marketing needs.

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Funny Face: 5 Things You Can Do TODAY to Add a Memorable Character To Your Business

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Does Your Organization Need an Upgrade?

Companies who engage my services:

  • struggle with attracting and retaining employees
  • require full adoption of change initiatives during digital disruption, process changes, or CRM implementation
  • need to train their workforce 
  • want to develop leadership for succession planning
  • desire that competitive edge in their MarCom, sales, and operations execution.

If that sounds like you, let’s talk!

With over 18 years of experience as a management consultant and a lifelong dedication to fostering organizational growth, I, Rich Cruz, provide transformative change and effective management solutions. I help organizations diagnose issues, lead change, develop self-efficacy among workers, foster organizational commitment through employee engagement, and improve performance. The highly effective training, education, and coaching I administer to work groups increase competencies for talent development.

Those who have worked with me have said that I possess outstanding team leadership, problem-solving, communication, and interpersonal skills, but don’t take my word for it — just visit my LinkedIn profile.

Rich Cruz - Headshot 2023 square 800

Core Values: Building Harmonious and Ethical Workplaces

I believe in the power of strong shared values to transform workplaces. My commitment to ethical practices and harmonious work environments underpins everything I do. I strive to create a world where employees are satisfied, and business owners and executives thrive together.

Dependability

Reliability at Its Core – I stand firm in my promise to deliver consistent, high-quality services. My clients trust me for my unwavering commitment and the assurance that I will always be there when they need me.

Ethical and Honest Practices

Integrity Above All – An enforceable code of ethics binds me as a Certified Managment Consultant (CMC). My work’s foundation stems from an ethical framework. I adhere to the highest standards of honesty and integrity, ensuring that every decision is made with the utmost moral responsibility.

Learning and Training

Empowering Through Knowledge – I strive to “walk the walk” and lead by example through continuous learning and development. By providing comprehensive training and education, I equip work groups with the skills they need to excel and adapt in ever-changing environments.

Change Management Expertise

Leaders in Transformation – My expertise in change management sets me apart. I guide organizations through transitions smoothly, gaining full adoption, and ensuring minimal disruption and maximum benefit.

Inclusivity and Team Values

United in Diversity – I create inclusive work environments where management hears and values every voice. I center my approach on team collaboration, individualization, and respect for diverse perspectives.

Resourcefulness and Creativity

Innovative Solutions – As an artist, I employ resourcefulness and creativity to solve complex problems. I think outside the box to provide innovative and game-changing solutions.

Strategic and Thoughtful Planning

Strategizing for Success – I employ a critical-thinking approach to strategic planning. Together, we consider all variables and plan meticulously to ensure that strategies with deliver effective and sustainable results.

Tech Savvy

Embracing Technology – In an ever-evolving digital world, to survive one needs to embrace technology. We leverage the latest tech tools and techniques and develop training strategies for organizations to develop competency in software and devices.

Credentials

I have the following credentials, the knowledge, skills, and ability gained from which have helped me to increase performance, grow organizational commitment, improve MarCom effectiveness, and deliver ROI:

  • MS in I-O Psychology from Purdue University
  • Certification in OD and Change Leadership from The Drucker School at Claremont Graduate University
  • SHRM-CP
  • Certified Management Consultant (CMC) from IMC USA
  • Professional Certified Marketer (PCM) from AMA
  • Certified Digital Marketing Professional (CDMP) from DMI
  • MBA
  • Google Analytics Certified
  • Google Ads Certified
  • LinkedIn Ads Certified

    Let’s get started with a conversation. Just click here to contact me today!

    Credentials

    So Many Transitions in Such Little Time

    My father-in-law loves to remind us how we should relish the current moment because it simply won’t last. Before you know it, life has...

    I Felt Compelled to Draw this Lightning Bug

    I couldn’t help but smile when I saw the photo of this lightning bug on Facebook:...

    I Tried, I Failed, So What Now?

    I’ll be honest… I was feeling rather triumphant lately. As you may or may not know, I had challenged myself to a 10-week blogging binge...

    In Remembrance of a Lost Loved Life

    July 12 brings annually a pall on happiness. Typically, for most, this day brings warmth and sunshine. However, for members of my family...

    An Anime about I-O Psychology?

    My youngest child introduced me to an anime program exclusive to Netflix called Aggretsuko (Aggrevated Retsuko) and said I would really...

    I’ve Got Writer’s Block, and It’s Not Fun…

    Throughout this 10-week blogging quest I’ve imposed on myself, I certainly have had some days where the topic didn’t come to be or when I...

    Social Comic & Cartoon Event with Fellow Geeks and Dreamers

    Today, my family jumped into the minivan and headed to, as my Uncle Rich and Aunt Pat used to call it, “beautiful downtown Rosemont,” to...

    Why Give Your Agency All of the Control?

    This one is likely not going to be a popular one among some audiences. However, I was just thinking about my experience working within...

    Life Goes on Ever Since the Dinosaurs

    As you likely know, streaming services have provided us access to more video content than ever in history. We have thousands upon...

    A Quick Recipe for Pollo Asado (Grilled Chicken)

    I’ve been fumbling around today for a topic for today’s blog. There’s just been a lot on my mind, frankly, and I felt a little muddled...

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