Leading Change with Expertise and Insight

Get the right people on your workforce and keep them there through effective strategy and tactical execution of change management, organizational development, training, and communications.

What I Do

Here’s a list of the different ways I can help your organization.


View some of my MarCom projects, including websites and videos.


I create change initiatives that work… but don’t take my word for it.


I would love to set up a time to talk about your marketing needs.

Download My Free E-Book

To get FREE access to a copy of my short branding tips eBook:

Funny Face: 5 Things You Can Do TODAY to Add a Memorable Character To Your Business

simply sign up for my email list by clicking the link below and completing the form on the next page.

Does Your Organization Need an Upgrade?

Companies who engage my services:

  • struggle with attracting and retaining employees
  • require full adoption of change initiatives during digital disruption, process changes, or CRM implementation
  • need to train their workforce 
  • want to develop leadership for succession planning
  • desire that competitive edge in their MarCom, sales, and operations execution.

If that sounds like you, let’s talk!

With over 18 years of experience as a management consultant and a lifelong dedication to fostering organizational growth, I, Rich Cruz, provide transformative change and effective management solutions. I help organizations diagnose issues, lead change, develop self-efficacy among workers, foster organizational commitment through employee engagement, and improve performance. The highly effective training, education, and coaching I administer to work groups increase competencies for talent development.

Those who have worked with me have said that I possess outstanding team leadership, problem-solving, communication, and interpersonal skills, but don’t take my word for it — just visit my LinkedIn profile.

Rich Cruz - Headshot 2023 square 800

Core Values: Building Harmonious and Ethical Workplaces

I believe in the power of strong shared values to transform workplaces. My commitment to ethical practices and harmonious work environments underpins everything I do. I strive to create a world where employees are satisfied, and business owners and executives thrive together.


Reliability at Its Core – I stand firm in my promise to deliver consistent, high-quality services. My clients trust me for my unwavering commitment and the assurance that I will always be there when they need me.

Ethical and Honest Practices

Integrity Above All – An enforceable code of ethics binds me as a Certified Managment Consultant (CMC). My work’s foundation stems from an ethical framework. I adhere to the highest standards of honesty and integrity, ensuring that every decision is made with the utmost moral responsibility.

Learning and Training

Empowering Through Knowledge – I strive to “walk the walk” and lead by example through continuous learning and development. By providing comprehensive training and education, I equip work groups with the skills they need to excel and adapt in ever-changing environments.

Change Management Expertise

Leaders in Transformation – My expertise in change management sets me apart. I guide organizations through transitions smoothly, gaining full adoption, and ensuring minimal disruption and maximum benefit.

Inclusivity and Team Values

United in Diversity – I create inclusive work environments where management hears and values every voice. I center my approach on team collaboration, individualization, and respect for diverse perspectives.

Resourcefulness and Creativity

Innovative Solutions – As an artist, I employ resourcefulness and creativity to solve complex problems. I think outside the box to provide innovative and game-changing solutions.

Strategic and Thoughtful Planning

Strategizing for Success – I employ a critical-thinking approach to strategic planning. Together, we consider all variables and plan meticulously to ensure that strategies with deliver effective and sustainable results.

Tech Savvy

Embracing Technology – In an ever-evolving digital world, to survive one needs to embrace technology. We leverage the latest tech tools and techniques and develop training strategies for organizations to develop competency in software and devices.


I have the following credentials, the knowledge, skills, and ability gained from which have helped me to increase performance, grow organizational commitment, improve MarCom effectiveness, and deliver ROI:

  • MS in I-O Psychology from Purdue University
  • Certification in OD and Change Leadership from The Drucker School at Claremont Graduate University
  • Certified Management Consultant (CMC) from IMC USA
  • Professional Certified Marketer (PCM) from AMA
  • Certified Digital Marketing Professional (CDMP) from DMI
  • MBA
  • Google Analytics Certified
  • Google Ads Certified
  • LinkedIn Ads Certified

    Let’s get started with a conversation. Just click here to contact me today!


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